When most companies think about promoting their business, they typically focus on wide-scale ventures like crafting the company website and establishing a social media presence. While these steps are important, they aren’t guaranteed to help you connect with your local community.
Without a local connection, you may miss out on opportunities to secure new customers or clients. Luckily, promoting your business at the local level can be fairly simple, as long as you know how to proceed. Here’s how to get started.
Attend Events as a Group
One of the easiest ways to increase your presence in the local community is to attend nearby events as a team. Community gatherings and volunteer outings can both help expand your reach, letting you engage with those who live and work in the area. Networking events and industry meetings can also be effective options.
Choose events that align with your company’s values and make sure to don apparel that has information about your business, like the company name and logo. You don’t have to dedicate a large amount of time to get noticed for your efforts, so don’t shy away from these opportunities just because they require a commitment and physical presence.
Treat Your Customers Right
Word-of-mouth is incredibly powerful in your local community. By treating your current customers right, you increase the odds that they will recommend you to their friends or business contacts.
Make an effort to go the extra mile or do the unexpected, particularly if the financial burden is small. While it may cost you a little upfront, generating a positive buzz will pay dividends, so it is usually worth the investment.
Similarly, make sure to express your appreciation for positive online reviews as well as address any problems or concerns. By saying thank you to your local supporters, which typically only takes a minute, you help build your reputation in the community of not just offering valuable products or services, but also being appreciative of those who purchase from you.
Small gestures can go a long way, especially when it comes to generating positive word-of-mouth. Don’t be afraid to show your customers that they are a valued part of your business. It will go a long way.
Host the Community
Sometimes, the easiest way to promote yourself in your local community is to host the event and invite the public. It can be somewhat casual, such as a catered barbecue where people can explore your offerings and mingle, to more formal gatherings, like having an engaging speaker discuss information that provides value to your core market.
You will need to advertise your event through a variety of channels to ensure it gathers enough attention and must dedicate time to speaking with those who attend, but a small investment now can help you access new customers, making it worth the effort.
By following the tips above, you can establish your business in your local community. If you would like to learn more, the professionals at Bayside Solutions can help. Contact us to discuss your needs today and see how our expertise can benefit you.