5 Ways to Get Your Job Posting to Stand Out


Competition for top talent is fierce. That means you need to do everything in your power to stand out as an employer of choice, including when it comes to your job postings.

Since it is currently a candidates’ market, many skilled professionals see scores of vacancy announcements discussing positions. And, if yours don’t catch their attention, they might not apply.

If you want to make sure your job posting stands out, here are five ways to get started.

  1. Discuss the Future of the Role

If you have a vision for how the position will grow and change in the future, why not share it with job seekers? By giving them an idea of how the role will evolve, you can find candidates who are interested in the job’s long-term potential.

Alternatively, consider adding information about opportunities for advancement within your company. This also lets job seekers examine the roles full potential, both today and tomorrow.

  1. Include Additional Details

In most cases, a job posting is focused on the position itself and may include a few tidbits about the company. But, there are other pieces of information you can share that can help your vacancy announcement stand out.

For example, let job seekers know if you are close to public transportation or great lunch spots. Give them details about the parking situation or convenient amenities, like daycares or medical clinics. If you offer exciting perks or benefits, mention these too.

  1. Consider Alternative Job Titles

A job title can be an indication of a company’s culture, so don’t feel limited to the industry standard. As long as candidates have a strong idea of what the role entails based on the title, a little tweaking is perfectly acceptable.

  1. Make Media Work for You

Today, people are less enticed by text posts than they are by images and videos, so consider using this to your advantage. Create an infographic to accompany the description or describe it in a well-produced video. Podcasts can also be effective, especially if the tone is exciting and the content informative.

  1. Get Social

Only announcing your vacancies on job sites means you are missing out on an opportunity to connect with some job seekers. Instead of limiting yourself to these traditional mechanisms, make sure to discuss vacancies on your social media pages as well.

This lets you connect with professionals who are interested in your business and not just potential jobs, and you may be able to find someone who is passionate about your products or services who also has the skills you need.

By following the tips above, you can make sure your job postings stand out from the crowd. If you are interested in learning more or are seeking skilled professionals to fill your vacant positions, the team at Bayside Solutions can help. Contact us to speak with one of our knowledgeable staff members today and see how our services can benefit you.